Wednesday, August 31, 2016
Publication Date: 05/1/2012
ARCHIVE >  May 2012 Issue >  Management > 
Lost in the Crowd? Six Ways to Avoid the Commodity Death Spiral

Take a good hard look at your new product development strategies. What words come to mind? Do you think fresh, daring, and original? Or do you think, Hmmm, now where have I seen this before? If your widgets look suspiciously like your competitor's widgets, or theirs look like yours, or you have innovative ...
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