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Publication Date: 02/1/2012
Archive >  February 2012 Issue >  Hi-Tech Events > 

California Offering Special Benefits at Hannover Messe
Princeton, NJ — The State of California, working in conjunction with Deutsche Messe and Hannover Fairs USA, Inc. (HFUSA), will offer booth discounts, product export and

international marketing services to encourage and support California small business participation at Hannover Fair from April 23 to 27, 2012. The California State Trade and Export Promotion Program (California STEP) is funded in part through a grant award by the U.S. Small Business Administration (SBA). The California STEP initiative will help small businesses attend Hannover Fair, the world's leading showcase for industrial technologies held annually in Hannover, Germany.

"California manufacturing companies will benefit from an array of marketing support services," said Jeff Williamson, the California STEP project director. "These include group buying discounts on exhibition space, pre-screened matchmaking meetings in advance of arrival, California branding, promotions and networking

opportunities. We have assembled these benefits to help our small businesses magnify their presence at Hannover Fair and enhance their global market reach."

The first 20 small business companies from California that apply will receive:

  • A reduction in exhibit space costs of up to 50 percent.
  • "Matchmaking" services for valuable, pre-qualified new business leads.
  • Co-branding with California and other U.S. trade fair partners.
  • A California "pocket guide" listing all participating California companies to drive traffic to their booths.
  • Press "matchmaking" for optimum media exposure.

"In addition to California, we are currently working with a number of other states to further their new technology export initiatives during Hannover Messe and other events in our global portfolio," said Larry Turner, CEO of Hannover Fairs USA.

California companies contact Ulli Hammer 609-987-1202 x205 or or California STEP, Jeff Williamson 909-556-6639

Contact: Hannover Fairs USA, Inc., 212 Carnegie Center, Princeton, NJ 08540. 609-987-1202 E-mail: Web:\par

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