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Publication Date: 02/1/2012
Archive >  February 2012 Issue >  Hi-Tech Events > 

Innovation Expert Tom Kelley to Keynote WESTEC
Los Angeles, CA — WESTEC, the premiere manufacturing biennial event for the Western United States, will have a keynote address given by renowned innovation expert and business leader Tom Kelley on March 27 from 9 to 10 a.m. WESTEC is being held at the Los Angeles Convention Center March 27-29.

Kelley is the general manager of IDEO, the famous design and development firm that helps organizations innovate, build business and grow.He is also one of the world's most respected experts on how businesses can be more creative in their products and services, and in their thinking and processes.

Kelley will present a talk on "Growing Manufacturing Through Innovation," which will include his unique perspective on nurturing a culture of creativity. He will also offer attendees an inside look at his wildly imaginative and energized company to reveal the strategies that turn out hit after hit for leading organizations around the world.

"As a driving force behind innovation, Tom Kelley is the perfect complement to WESTEC 2012, which is all about the latest manufacturing techniques and tools," said Christine Longroy, WESTEC event manager. "In the same way that Tom helps companies succeed, WESTEC is about the solutions, industries and ideas that can keep manufacturing strong for years to come."

IDEO has been named one of The World's Most Innovative Companies by Fast Company. A core component of its success comes from Kelley's philosophy that you don't have to be a genius to have a great idea and that companies that encourage this kind of creativity will excel.

Kelley was named the first-ever Executive Fellow by the dean of the Haas Business School, University of California Berkeley, and received the 2009 Kellogg Award for Distinguished Leadership from the Kellogg School of Management at Northwestern University. He is also the author of two outstanding books on innovation and creativity: The Art of Innovation, which describes IDEO's deep-dive approach to successful product creation, and The Ten Faces of Innovation, which covers 10 unusual strategies for making sure that good ideas make it to market.

WESTEC, produced by the Society of Manufacturing Engineers, has evolved into a signature West Coast manufacturing event, addressing the trends that will shape manufacturing today and in the future. Featuring top national and international equipment manufacturers, It will showcase new ways to learn and discover solutions, be inspired, highlight new products and processes and forge new alliances that will drive West Coast manufacturing.

The formula for success is shifting and the knowledge-based economy is being overtaken by a creative-based economy. Business Week reports that "the new core competency is creativity." This creativity, innovation and imagination will be spotlighted at WESTEC, where the focus will be on how the industry is being redefined.

"Tom Kelley epitomizes the creative thinking that has made manufacturing what it is today and will be vital to its success in the future," said Longroy. "We know he will inspire attendees to make the kind of changes in their plants that spur creativity and growth."

Contact: SME, One SME Drive, Dearborn, MI 48121 800-733-4763 or 313-271-1500 fax: 313-271-2861 Web:

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