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VOLUME -26 NUMBER 6
Publication Date: 06/1/2011
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Special Features: Test and Measurement
Product Preview: Atlantic Design / MDM
June 2011 Issue
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ATE Moves to McCormick, IPC Midwest Moves Back to Schaumburg
Editor's Note: In the May issue of
we erred in the timeline scenario for the Rosemont Shows' move: we implied that IPC moved its show first. This was not the case. Canon's move to McCormick prompted IPC to pull out of Rosemont and move back to Schaumburg. Our apologies to IPC for this error, but the end result is the same.
Chicago, IL — Canon Communications has moved its multi-headed Midwest show — Assembly Technology Expo, co-located with MD&M, Design & Manufacturing Midwest, PLASTEC Midwest, MidPack, AeroCon, Quality Expo, and Green Manufacturing Expo — out of Rosemont's Stephens Convention Center to Chicago's McCormick Place's North Hall — scheduled for September 20-22. At the same time, IPC Midwest has been moved back to the Schaumburg Renaissance Hotel appearing there on September 21 and 22.
The reasoning behind the move: McCormick Place is an "ideal" type of hall — it's a perfect square, making access much easier for both exhibitors and attendees. The Stephens Center in Rosemont, while in a great location, is noted for having a hodgepodge, tacked-on layout, with many nooks, crannies, and remote corners where exhibitors could often become "lost" and rarely found by attendees. The Schaumburg Renaissance is familiar territory for IPC members, and the two-day show overlaps just enough to catch some of McCormick attendees who may decide to detour to Schaumburg on their way to the airport.
After Canon decided to move to McCormick, IPC discussed the venue with its exhibitors and agreed that the downtown location would be detrimental to the local drive-in audience. After that, it was decided to go back to Schaumburg. There was agreement that this event needs to be readily accessible for drive-in traffic, since it is a regional event that depends on visitors from Wisconsin, Indiana, Michigan, Iowa, Minnesota and Illinois.
The Schaumburg Renaissance provides a state-of-the-art convention center with excellent service, easy expressway access and plenty of free parking. IPC feels that UBM Canon has been a good partner, but believes this step is necessary to maximize the success of the show and of its exhibitors.
Contact: Canon Communications, 11444 W. Olympic Blvd., Los Angeles, CA 90064-1549
310-445-4200 fax: 310-996-9499 Web: http//www.canontradeshows.com or IPC
877-472-4724 or 847-597-2860 Web:
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