Tuesday, June 19, 2018
Publication Date: 05/1/2010
Archive >  May 2010 Issue >  Tech-Op-Ed > 

A Good Year for Trade Shows
Jacob Fattal, Publisher
Have we at last turned the corner? To hear the reactions of most exhibitors at APEX, this year's show was certainly a turning point of sorts. Almost every exhibitor was happy, or at least very positive about the Show, the kinds of leads they were getting, the number of quality visitors to their booths. The number of no-shows (empty booths with no exhibits or staffers) was remarkably small, and the overall climate was very definitely upbeat.

That being said, the airports were rather messy with the usual long lines and backups. But at least the planes were flying, unlike the situation before, during and after the gigantic Hanover Fair in Germany with so many thousands of travelers stranded by the ash from an erupting volcano in Iceland. As we go to press, much of Europe is still virtually shut down, or trying to claw back to normalcy.

One of the things we found surprising at APEX: a large number of regular exhibitors were not aware that September's IPC Midwest Show will not be held at the Schaumburg Renaissance, but will be on the exhibit floor at the Stephens Convention Center in Rosemont — ending the aggravating four-year-old split venue. We ran a news item about this in our February issue's Hi-Tech Events section, and for those who missed it, we have run it again in our website's Daily Front Page. And if you missed that, you can find it once again in our (web) High Tech Events section.

As plans stand now, IPC's portion of Canon Communications' combination 5-in-1 show will be in the upstairs hall, where electronics exhibits had traditionally been placed in the years before Canon purchased the event from Reed Expositions — just a ride up the escalator from where the Oompah band used to play in the Convention Center lobby.

Overall, 2010 is beginning to look like a true year of recovery, both here and abroad. Once again, there was a strong international presence at APEX, and we believe that this will follow at other U.S. trade shows as well.  

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