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Publication Date: 12/1/2009
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CE Keynoters from Microsoft and Intel
Arlington, VA — The Consumer Electronics Show is scheduled for Jan. 7-10 at the Las Vegas Convention Center, Las Vegas Hilton, The Venetian Tower Suites, Sands Expo and Convention Center, in Las Vegas, NV. As usual, it will be huge, and there is a plateful of industrial superstars slated to give keynote addresses.

On Wednesday, January 6, at 6:30 p.m. Microsoft CEO Steve Ballmer will kick things off at the Las Vegas Hilton's Hilton Center. Ballmer joined Microsoft in 1980 — the first business manager hired by Bill Gates — and was named CEO in 2000. With Microsoft's goal of delivering an integrated platform to enable a seamless experience for consumers across PCs, devices and services, Ballmer is focused on continuing Microsoft's leadership across the company's seven businesses.

At 8:30 a.m. at the Las Vegas Hilton's Hilton Center on Thursday, January 7, Gary Shapiro, President and CEO of the Consumer Electronics Association (CEA) will deliver his annual state of the industry address immediately before the 2010 CES opening keynote from Ford President and CEO Fred Mulally. Shapiro is president and CEO of the Consumer Electronics Association (CEA), the U.S. trade association representing some 2,000 consumer electronics companies. He is an active leader in the development, launch and marketing of HDTV, and has testified before Congress on HDTV and other technology and business issues more than 20 times. He co-founded and chaired the HDTV Model Station and has served as a leader of the Advanced Television Test Center (ATTC). He is a charter inductee into the Academy of Digital Television Pioneers, and in 2003 received its highest award as the industry leader most influential in advancing HDTV.

Immediately following Gary Shapiro will be Alan Mulally, President and CEO of Ford Motor Company, delivering the opening keynote address. "Mulally has positioned Ford as a leading innovator in the automotive industry, and we are pleased to welcome him back to CES," said Gary Shapiro, president and CEO, CEA. "For the auto industry and all other businesses that use technology, CES is the single must-attend event where business gets done."

Mulally joined Ford in 2006, after serving as executive vice president of The Boeing Company and president and chief executive officer of Boeing Commercial Airplanes. Mulally is known for his innovation and focused leadership, while working to transform Ford into a lean, global enterprise. He has served as a past president of the American Institute of Aeronautics and Astronautics (AIAA) and is a former president of its Foundation. Additionally, Mulally served as a past chairman of the Board of Governors of the Aerospace Industries Association. He was named to Time magazine's 100 Most Influential People in 2009, "Person of the Year" in 2006 by Aviation Week magazine and one of "The Best Leaders of 2005" by Business Week magazine.

At 4:30 p.m., at the Las Vegas Hilton's Hilton Center, Intel President and CEO Paul Otellini will deliver a keynote address. He became Intel's fifth CEO in 2005, succeeding Craig R. Barrett. Otellini previously had served as Intel's president and chief operating officer, positions he held since 2002, the same year he was elected to Intel's board of directors. He is now focused on continuing Intel growth by extending the company's Architecture into adjacent market segments of embedded, handhelds and consumer electronics and to continue building new businesses by tackling big problems.

On Friday, January 8 at 9 a.m., Nokia CEO Olli-Pekka Kallasvuo will deliver another keynote address as part of the third annual Technology and Emerging Countries (TEC) program, which focuses on technology's role in furthering economic and sustainable development. Kallasvuo was appointed president and CEO of Nokia in 2006. He has held several executive positions after joining Nokia in 1980 as corporate counsel, including executive vice president, North America, Chief Financial Officer and Chief Operating Officer. He has been a member of the Group Executive Board of Nokia since 1990, and was nominated to the Nokia Board of Directors in May 2007. He has been Chairman of the Board of Nokia Siemens Networks since its formation in 2007.

At 11 a.m., Dr. Paul E. Jacobs, Qualcomm Chairman and CEO, will be another keynoter. He has been the primary driver of Qualcomm's focus on enabling wireless data services, which make the wireless phone a tool not only for voice communications, but also for entertainment, computing and information access.

At 4 p.m. in the Las Vegas Hilton's Hilton Theater Zhou Houjian, chairman or Hisense, will deliver a keynote address as part of the third annual Technology and Emerging Countries (TEC) Program. Under Zhou Houjian's leadership, Hisense Group Co. Ltd. has grown from a small regional multimillion dollar company to a large global multibillion dollar conglomerate. With a worldwide workforce of more than 60,000 employees, Hisense has over 300 sales companies and more than 60,000 service outlets around the globe. It has 13 manufacturing facilities in China, as well as in North and South Africa. In addition, it has three R&D facilities in China, as well as in the U.S., South Africa, and Belgium. Its products are exported to 130 countries and regions throughout the world.

Zhou has twice won the honor of China Central Television's Business Man of the Year (2000 and 2005), a similar award to Time Magazine's Man of the Year. He is also recognized as one of the most influential persons since China's economic reform policy was established in 1978 and has been named as one of the Top Ten Electronic Information Leaders since China's Economic Reform.

Contact: Consumer Electronics Association, 2500 Wilson Blvd., Arlington, VA 22201-3834 866-233-7968 or 301-631-3983 fax: 703-907-7601 E-mail: Web: or

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