Tuesday, September 27, 2016
VOLUME -24 NUMBER 9
Publication Date: 09/1/2009
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Archive >  September 2009 Issue >  Tech-Op-Ed > 

Don't Be a No-Show
Jacob Fattal, Publisher
This month will reveal a great deal about the state of the economy, as we once again make the commute between the Stephens Convention Center in Rosemont and the Schaumburg Renaissance Hotel for two very important trade shows. Undoubtedly both shows will have a number of empty booths representing "No-Shows" — companies that have elected at the last minute to save the thousands of dollars it costs to exhibit. In most cases they would rather eat the forfeited cost of the space than spend all that extra money. The convention management will probably put a couple of chairs and maybe a round table in the empty space so there is an extra place to rest tired feet and maybe chat with another weary business associate.

Economies of this sort are simply bad for business. The trade show is where you go to make your company visible, to put some flesh and blood people together who are usually connected only by the telephone and e-mails. Being a "No-Show" casts the company in an unfavorable light, making people think you're in trouble whether this is true or not.

Shows are invariably good for business, but so is a well designed web site, as outlined on this month's "Management" page. A good web site can create new business — almost all by itself — provided the public search engines can find your company. Another way to make your site super-accessible is through a hot link in U.S. Tech's web site, a location that is drawing hundreds of thousands of hits each month, and growing every day. Our publication is still the largest printed paper in the industry, and the incredible number of web hits prove this point beyond any doubt. Sure, we're smaller than last year, but this issue still has 84 tabloid-size pages, at least double, if not triple the size of any other print media in the electronics manufacturing sector. If you're not already on board as an advertiser, don't you think it's time to find out how U.S. Tech can help boost your business? We're only a phone call or an e-mail away.  

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