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VOLUME -24 NUMBER 8
Publication Date: 08/1/2009
Front Page News
People in the News
Electronic Mfg. Services
Electronic Mfg. Products
Special Features: Test and Measurement
Product Preview: ATE and IPC Midwest
August 2009 Issue
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Alpha Wire Redesigns Itself: New Portfolio and Website
Elizabeth, NJ — Alpha Wire has launched its new logo and website (alphawire.com), as well as reorganizing its product portfolio. The new website, combined with a redesigned product portfolio, makes it easier for customers to select and specify Alpha cables, tubing, and accessories in a major rebranding initiative that also includes a new logo and positioning line.
To herald the rebranding, the company also introduced a new logo, literature, graphics, and website using more contemporary colors and shapes to convey a forward-thinking company. The logo uses a stylized "A" patterned after the Greek alpha symbol within a blue circle. The "A" represents a shaped cable and demonstrates the strength and flexibility of both the product and the people, while the circle conveys connection, solidity, endurance, movement, and perfection.
Under the master Alpha Wire brand, the company is defining nine product lines: Xtra-Guard
Performance Cables; Communication, Control, and Industrial Cables; Manhattan
Electrical Cables; Hook-up Wire; Dearborn
Marine Wire; Kerrigan-Lewis
Specialty Wire; FIT
Heat-Shrink Tubing; FIT Wire Management; FIT Accessories.
Contact: Alpha Wire Co,, 711 Lidgerwood Avenue, Elizabeth, NJ 07207-0711
800-522-5742 or 908-925-8000 fax: 908-925-6923 E-mail: email@example.com Web:
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