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SEMICON West to Feature Printed Electronics, MEMS, High Brightness LEDs
San Jose, CA — SEMICON West 2009 returns on July 14-16 to the Moscone Center in San Francisco with major program additions, including the new Extreme Electronics. This "show-within-the-show" features exhibits, online and onsite networking events, and a series of mini conferences focusing on emerging market opportunities in printed and flexible electronics, MEMS, high brightness LEDS, nanoelectronics, and other areas.

Industry leaders, market analysts and technologists from companies driving commercialization of new and emerging technologies will discuss market trends, innovations, and the new material and process technology requirements needed to successfully increase volume production of many wafer and thin film based technologies. Extreme Electronics will leverage the expected attendance of over 4000 R&D engineers, 4500 manufacturing and production managers, and over 6000 senior executives from the world's leading technology companies to connect the technologies, solutions and buying power in near-term growth markets .

Markets Scaling Up
"Coming out of the downturn, these will be the markets that scale up faster and ramp up longer than traditional semiconductor markets," said Tom Morrow vice president of Global Expositions and Marketing at SEMI. "Customers in high brightness LEDs, MEMS, and printed electronics are looking for innovation and scale. They are looking for new solutions and new partners who can bridge theory and practice, and connect the lab to the production line." The Extreme Electronics conference is broken into five sessions with topics including: Opportunities in MEMS, featuring exciting new applications in automotive, bio-medical and handheld electronics, and YOLE Development's latest projections for the MEMS market and its equipment and materials suppliers; Reducing Manufacturing Costs of HB-LEDs, focusing on improving performance in the HB-LED market and innovative new technologies such as OLED sheets of lighting; Strategies to Improve Profits in MEMS, featuring discussion by industry leaders on issues ranging from MEMS production by CMOS foundries and IDMS, to the potential of standard process modules and simulations software, to options for improving efficiency of etch and mechanical test; Emerging Commercial Applications of Nanoelectronics, providing an update on the latest progress on commercializing new products that take advantage of disruptive nano-materials and process; Manufacturing Technology for Commercial Printed and Flexible Electronics, focusing on innovative new ways to optimize manufacturing processes for these technologies.

"SEMI is dedicating conference programs, exhibit space, audience recruitment marketing, and online community support to reach customers in these markets," Morrow continued. "Media and association sponsors from each of the hot new segments have become sponsors, ensuring widespread visibility and impact."

Online Discussion Groups
In addition to the events onsite in July, SEMI has already launched online discussion groups for each of the four main topic areas of MEMS, solid state lighting, printed electronics, and nanoelectronics, utilizing the SemiNeedle social networking site. Interested individuals may join the groups and engage in real-time discussions about technology and business issues related to these emerging markets. The discussion groups may be accessed via the SEMICON West website at www.semiconwest.org. Major funding for Extreme Electronics is supplied by Applied Materials.

Extreme Electronics will be located on the SEMICON West show floor in North Hall at Moscone Center.

New Conference Starts
SEMI has inked a partnership agreement with Convergent

Semiconductors to bring the New Memory Technologies Conference to SEMICON West 2009. The program, entitled "Changing the Target Market — Changing the Value Propositions," will be held concurrently with the first day SEMICON West on Tuesday, July 14, 2009 from 9:00 a.m. to 5:00 p.m. PST at the San Francisco Marriott. Dr. Tsugio Makimoto, former corporate advisor to Sony Corporation and author of "Digital Nomad" will deliver the opening keynote. The program provides unique perspectives regarding the convergence of semiconductor manufacturing, application system design, IC design, new materials, and the equipment infrastructure, and it is primarily targeted at end-system designers, equipment manufacturers, investors and senior-level managers from related semiconductor companies.

"Current solid-state memory technologies are already enabling a wide range of music and video handheld devices," said Bob Merritt, principal at Convergent Semiconductors. "Beyond today's flash and DRAM-based devices, a whole new set of devices are on the horizon that dramatically advance performance well beyond those traditional memories and other components such as today's solid state drives." "The industry has experienced a major shift from PCs to vastly more powerful handheld devices, which incorporate most if not all of the functions previously only available on PCs," said Tom Morrow, vice president of Global Expositions and Marketing at SEMI. "The New Memory Technologies Conference bridges the gap between traditional memory companies, and industry stalwarts such as HP, Intel and IBM, bringing them together to showcase innovative new applications that support new technologies such as MRAM."

Examining the tradeoffs between new performance attributes and new manufacturing cost strategies that determine which new memory technologies will achieve high volume production, the conference will be divided into five distinct sessions focusing on different areas of the supply chain — from the consumer on down. Conference sessions include: Moving Computing from the Desktop to the Coffee Shop; Moving Memory Completely Out of the Box; New Cells/New Possibilities; Bringing New Technologies into Production; Closing Panel: Who can afford to develop new memories — who can afford to ignore them?

Contact: SEMI, 3081 Zanker Road, San Jose, CA 95134 408-943-6900 fax: 408-428-9600 E-mail: semihq@semi.org Web: www.semi.org


                 
 
 
 

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