Tuesday, June 19, 2018
Publication Date: 03/1/2009
Archive >  March 2009 Issue >  Tech-Op-Ed > 

Time for a Turnaround
Jacob Fattal, Publisher
Showtime always brings mixed feelings of anticipation, wondering if it will be a good show or not, how many empty booths there will be for no-shows — which happens even in the best of times.

I've often heard it said that to be in business, you must be an optimist. That's certainly true for us at U.S. Tech. We are heading into APEX with a special kind of optimism. While other print publications have regularly failed in our industry and others, we continue to thrive — even in the face of a serious downturn in business worldwide.

You are holding a manifestation of this positive attitude: with this issue, U.S. Tech launches a bold new look. No more newsprint and ink rubbing off on your fingers; now every single page is printed on coated glossy stock — not just the cover. This provides you, the reader with higher readability, crisp, high quality reproduction of photographs, and a slick look and feel comparable to all of the top-of-the-line consumer publications, the ones with the $4.95 cover price.

How do we do it? For one thing, we maintain an ultra-lean operation and always have. Our staffers are long-practiced experts at multitasking and high productivity. At the same time, we strive to bring top value to our readers and advertisers, with top-notch, highly readable editorial while offering a combination of print and web advertising, Internet hot links, along with special coverage of major trade shows.

The APEX Show is probably the year's most important single show to U.S. Tech and our readers and advertisers. But it's that each and every one of us make the best possible use of the Show. It is certainly high time to turn things around, and APEX gives us the opportunity to do just that.

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