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VOLUME -23 NUMBER 12
Publication Date: 12/1/2008
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Electronic Mfg. Services
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Special Feature: Test and Measurement
Product Preview: Electronic West / MDM
December 2008 Issue
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electronica 2008 results: Good Attendance Despite Economy
Munich, Germany — electronica 2008 attendance was remarkably stable despite the difficult financial situation facing many exhibitors and attendees. The well-known trade fair attracted about 2,800 exhibitors, 58 percent of whom came from abroad, and about 72,000 attendees. These numbers are essentially unchanged from electronica 2006.
The number of attendees from Central and Eastern Europe, Taiwan, Brazil, South Africa and Russia increased compared to previous years. The number from the U.S., UK, France and Israel declined, due in part to the current economic conditions and to individual companies' limit on the number of employees allowed to attend. Exhibitor and visitor satisfaction remained high. Exit evaluations showed top marks for the completeness and range of the exhibited products and services, affirming electronica's reputation as the electronics industry's principal trade fair. The results also showed that respondents were pleased with the presence of market leaders and the internationality of exhibitors.
The world economic situation dominated the discussions in the exhibition halls, with virtually all exhibitors and visitors expecting an economic downturn. However, companies are confidently facing the situation and reorganizing accordingly.
Klaus Dittrich, Managing Director of Messe Munchen International, was extremely satisfied with the outcome of the trade fair: "We are proud that electronica showed its stability in the face of the economic crisis. This result is a very clear indication of the importance of the trade fair as a worldwide meeting-point for the industry."
There were three principal show highlights: the automotive conference, "green" electronics, and the e-Signage forum. For the automotive conference, 250 delegates from 23 countries attended the conference that focused on automotive topics such as hybrid vehicles, low-cost cars and the i-car. Speakers came from leading international automotive companies. A featured topic covered technologies to reduce automotive CO
This was the "greenest" electronica of all time, with the "green" theme permeating the entire conference and trade fair. There were technologies and solutions providing higher energy efficiency as well as energy generation components and systems that conserve resources.
The CEO Round Table also dealt with the "green" issue. Chaired by Dr. Jurgen Gromer, the former President of Tyco Electronics, the CEOs of Infineon Technologies, Freescale Semiconductor,
STMicroelectronics, National Semiconductor and Osram Opto Semiconductors discussed "The Contribution of the Semiconductor Industry to Climate Protection. All agreed that intelligent semiconductors can significantly increase electronic systems' efficiency. The electronic industry's economic future is closely tied to increasing energy efficiency in each product developed.
Displays and e-Signage
Electronic displays are one of the fastest-growing segments of the electronics market. The e-Signage forum was created at electronica to recognize this increasingly important market. A product show and a "Speaker's Corner" showcased, for example, the world's largest liquid crystal display with a screen diagonal measurement of 2.75 meters.
Contact: Messe Munchen International, Messegeldnde, 81823 Munich, Germany
(+49 89) 9 49-2 07 20 fax: (+49 89) 9 49-2 07 29 Web:
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