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Search :      Friday, January 09, 2009


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Trade Shows Make it All Happen
Jacob Fattal, Publisher
Once again, we are faced with two important trade shows the same week in Chicago's suburbs. Last year, when IPC Midwest was brand new, the shows overlapped, with IPC finishing on Friday. Not so this year; both IPC and ATE are on precisely the same days which will make show coverage more challenging for U.S. Tech's staff.

From everyone's standpoint, a 3-day show with Monday and Friday free for setup and tear down is certainly preferable; it's just hard on those of us who have to be in two places at the same time. Add to this the fact that at this time of the year, many of us are already so show-saturated that we are overdue for a nice Windjammer Cruise. But it just doesn't happen. In today's business climate, more is still better, and we have to keep pushing to make it all come together.

Last month, U.S. Tech attended Nepcon Shenzhen and it was decided that we will have a major presence there next year. Still to come this year are important shows like Mexitronica, coming in a few weeks, followed closely by IMAPS, and then electronica in Munich.

In case you haven't looked there lately, our web site has been completely overhauled, and we now provide daily front page news of our industry — a big help to keep you on top of the game in the shortest possible time. We have just completed our new media kit, which is available on our website (http://www.us-tech.com). Our Chinese (Mandarin language) edition has been receiving kudos in China's manufacturing centers and is poised to expand to reach an even larger group of engineers, designers, managers and buyers in China's electronics industry.

In the next few months, we expect to see a turnaround in the economy, reduced inventories, burgeoning sales, and a continuing increase in sales of U.S.-made goods in the global marketplace. American manufacturers have been capitalizing on the dollar's decreased value to make serious inroads into worldwide markets, and they expect to continue to sell U.S. goods around the world, even when the dollar regains its rightful place in the world market, and the international trade shows give all of us another doorway to these important sales wins. 

 

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