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Brady Intros New Industrial Printer Industrial label-making system. Milwaukee, WI — Brady Corporation is launching a new thermal transfer industrial printer that utilizes smart cell technology — the Brady IP™ Series Printer System. According to the company, it is the first system of its kind that lets the printer, material, ribbon and software communicate with each other. Users can simply load the material, and easily print a variety of labels, tags, and sleeves. This hassle-free printer enables on-demand, just-in-time printing to help manufacturers get the job done. The new system offers considerable time savings over other printers. Typically with older technology, it can take 10 to 15 minutes to change materials. With the new machine, it's about five minutes at the absolute most. Just load the material, close the lid, open the software and it's ready to go. The new printer series offers a variety of capabilities and benefits including reduced setup time, improved productivity, reduced waste, cost-effective operation, and optimized print integrity. Through bi-directional smart cell technology, the printer recognizes the correct material and ribbon combination, visually tracks usage levels and adjusts sensor position, providing users with quick access to vital printing information. Using the company's Bradysoft™ or Labelmark™ software, the printer automatically adjusts material parameters, print speed and heat settings to reduce setup time and allow users to print faster than ever before. The software also simplifies material change outs and eases operator training. The printer system, available in 300 or 600 dpi, has a straight path for loading media and ribbon. This eliminates the need to wind and thread material through a complicated series of mechanics. Plus, the ribbon spindle is automatically centered, helping to reduce ribbon wrinkle. The centered sensor with adjustable media grips reduces print drift and improves calibration so customers print exactly what they want the first time. In addition, automatic self-calibration reduces label and sleeve waste to help consumers cut material costs. The top-loading design and lightweight construction save work space. Every feature was designed with the end-user in mind and how Brady could simplify the printing process. For more information, contact: Brady Corp., P.O.Box 571, Milwaukee, WI 53201-0571. 800-541-1686 or 414-358-6600; fax: 800-292-2289. Web: http://www.bradycorp.com See at Productronica Booth #A4,221.