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Simplimatic Automation Names Frank Tiernay VP of Sales and Marketing Lynchburg, VA — Simplimatic Automation has hired Frank Tiernay as Vice President of Sales and Marketing. Mr. Tiernay has more than 20 years of senior executive experience. He spent the past six years at Lawson Products, Inc., Chicago, IL as Director of Sales. He is credited for launching a new business into Canada utilizing an alternative sales channel strategy. In his new position at Simplimatic, Frank will provide sales and marketing leadership to expand existing sales and further develop the company's value proposition with their major customers to ensure continued growth.