Monday, August 29, 2016
Publication Date: 03/1/2008
ARCHIVE >  March 2008 Issue >  Management > 
Best New Product Pricing Practices

One of the most challenging tasks a marketing organization will face involves setting the "right" price for a new product.New product pricing is complex. It is important to use a process that breaks down the task into manageable elements.An effective process will integrate these elements while reducing risk and increasing confidence in the important decisions to be made.

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