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Publication Date: 02/1/2008
Archive >  February 2008 Issue >  Hi-Tech Events > 

Munich Trade Fairs and Launch
Munich, Germany — Messe Munchen International (Munich International Trade Fairs) and (a media company that provides Internet portals) have jointly launched, an Internet portal which provides information for the analysis, laboratory-technology, biotechnology and life-science industries. It also provides information relevant to the upcoming analytica 2008 trade show (April 1-4, 2008, Munich).

analytica, which includes the analytica Conference, is the leading trade fair for analysis, laboratory technology, biotechnology/life sciences, diagnostics and data and process management. The 21st analytica will be held at the New Munich Trade Fair Center in Munich, Germany. Some 950 exhibitors and 30,000 visitors from around the world are expected. analytica is held every two years and is the world's leading international trade fair for instrumental analysis, laboratory technology, biotechnology/life sciences, diagnostics and data and process management.

analytica showcases the entire range of equipment, solutions and services for laboratories in industry and research. Visitors include decision-makers and users from the chemical, medical and pharmaceutical sectors as well as industrial and government research organizations. This year's show will again feature the analytica Conference as well as new events such as an Innovations Area and an Executive Roundtable.

The Internet portal includes regularly-updated worldwide news, product innovations, technical articles, company-related information, seminars and training courses, a job exchange and interactive market overviews. The site also includes RSS feeds and an opt-in newsletter.

The multi-lingual portal includes a number of innovative online features developed specifically for the industry's needs. These include interactive, constantly updated market overviews instead of quickly outdated tables; links between related content in various articles; an efficient search assistant; convenient print capabilities.

"Combined with our analytica exhibitions in Germany, India and China, the portal offers the global industry unique added value. After all, our exhibition presence in Munich, Hyderabad and Shanghai not only helps companies to establish personal business contacts at these locations. It also gives these growth markets as well as their local manufacturers, distributors and users from industrial and scientific laboratories virtual access to the network," explains Hans-Joachim Heusler, Managing Director of Munich International Trade Fairs and responsible for the analytica exhibition network. "Direct networking with Asian markets is now a key business factor for European and American companies, as well." According to Stefan Knecht, Managing Director of Chemie.DE, "The key strengths of the new portal include its interactive information features, which give the user quick and comprehensive access to relevant information. Other features such as up-to-date news and interactive market overviews offer vital tools for industry representatives to keep up with daily developments and changes in the global market."

For more information, contact: Munich International Trade Fairs, 75 Broad St., New York, NY 10004. 646-437-1014; fax: 212-262-6519. Web:

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