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Publication Date: 10/1/2007
Archive >  October 2007 Issue >  Hi-Tech Events > 

Commercial Service Helps U.S. Exhibitors at Productronica
Munich, Germany — More than 70 percent of the world's purchasing power is outside of the United States, and there's no better place for U.S. businesses to take advantage of global opportunities in electronic production than at Productronica 2007. For the second time since 2005, this world-leading trade show has been certified by the U.S. Commercial Service which conveys that it is an excellent opportunity for U.S. firms to market their products and services abroad.

As in previous years, the U.S. Commercial Service will once again be present at the show, providing U.S. exhibitors with a range of services and programs to help boost their bottom line by making new sales abroad. They will provide focused e-mail promotion of U.S. exhibitors to local contacts in the electronics industry (free); product listing on Germany to generate additional leads (Featured U.S. Exporter for $40US); on-site counseling, market research, interpreting, and logistics assistance (free); follow-up with leads after the show at your request (free).

At the show, electronics specialists Moritz von Holst and Dagmar Winkler-Helmdach of the U.S. Commercial Service in Germany will be working out of their Business Information Office (BIO) at the USA Pavilion in hall A4 (booth A4,424).

At Productronica 2007, many U.S. exhibitors will be generating worldwide leads from the Industry Focused Promotion (IFP) program. This unique service is designed for American manufacturers and service providers at international trade shows, and works by producing automated global leads from the each show's respective websites.

The IFP program goes beyond standard exhibitor support by extending participating U.S. companies' outreach across Austria, China (Beijing and Guangzhou), the Czech Republic, France, Hungary, Italy, Netherlands, Russia, Singapore, Switzerland, and Taiwan. Commercial specialists at U.S. embassies in these markets promote exhibitor companies via e-marketing, e-mail, and fax campaigns to targeted electronics industry contacts and encourage them to get in touch with exhibitors electronically or arrange meetings at the shows. Whether you're looking to follow up on leads at Productronica 2007 or beyond, Commercial Service assistance is available year-round. With 108 offices across the U.S. and in American embassies and consulates in 80 countries, including throughout Europe, the U.S. Commercial Service works to partner U.S. sellers with foreign buyers.

For U.S. companies, the Commercial Service offers:
  • Export counseling and market research to help identify your most promising export markets.
  • The Gold Key Service, which provides pre-screened appointments abroad with qualified agents and distributors.
  • U.S. Government advocacy to help win major projects.
  • Trade Events, International Partner Search, and more.
    For foreign companies, the Commercial Service offers:

  • A directory, called FUSE, or Featured U.S. Exporters, of products and services from U.S. companies specifically interested in their respective foreign market.
  • The International Buyer Program, which brings prospective foreign buyers to more than 30 top U.S. trade shows per year.
  • Appointments with U.S. suppliers looking for qualified foreign agents and distributors.
    For more information: and

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