Sunday, May 20, 2018
Publication Date: 06/1/2007
Archive >  June 2007 Issue >  Tech-Op-Ed > 

U.S. Tech in Mandarin Next Month
JacobFattal, Publisher .
In this industry, change is the name of the game. Electronics manufacturers change product so fast that it's difficult to keep track of just what's happening. But changes don't always happen as quickly as we would like, and truly great changes sometimes take far longer than anticipated. Our Chinese edition is a case in point. We had planned and expected to have the entire June issue of U.S. Tech translated into Mandarin for distribution to our Chinese audience. So far, it hasn't happened, and we are now aiming for the July issue.

To make this all work, we have had to create a new website for our English language edition, and this new English language website will be mirrored in a crisp Chinese (Mandarin) translation which will be available to a select list of 200,000 engineers, buyers and industrialists in China. The website will also be interactive, allowing users to upload articles and press releases with our authorization. One of the ultimate goals here is to be able to present an updated news section to our readers in China on a daily basis.

As part of this new venture, we have been sending e-mailings to our select readership with carefully screened news and advertising. We performed a number of test mailings, including our first such newsletter in Mandarin, and sponsored by one of our advertisers. If we sound excited and enthused by all these changes, I think we have a right to be. U.S. Tech continues to re-invent itself, while carrying more advertising pages than any other publication in this industry, and we still continue to grow. Our acceptance has been incredible, and we have to believe that the reason is our continuing commitment to bringing to our readers the best, most relevant, and most interesting news and features possible. 

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