Wednesday, June 20, 2018
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APEX-FA appoints Product Manager-Business Development
CHANTILLY, VA - SMT equipment and process specialist Apex Factory Automation (Apex FA) has announced the appointment of Mr. Bob Drake to the position of Product Manager/Business Development.  Mr. Drake brings over 20 years of industry experience in SMT Engineering, Marketing and Sales from his successful career with Philips/Assembleon.

Mr. Drake was a key figure in the sales and marketing of the GEM and M Series of pick and place machines from the Assembleon Medium Volume/High Mix platform - culminating in nearly 2000 installs in the Americas.

In explaining his move from Assembleon to Apex FA, Bob explained: “The American mid level SMT market continues to change and adapt. I felt that Apex FA was well positioned for the future in this ultra-competitive market given its commitment to operational excellence and personalized service to its client’s mission critical requirements. They also enjoy exclusive distribution agreements with proven manufacturers who provide relevant and unique features for this segment of the US and North American market.  The robust and reliable Mirae placement equipment with its standard linear motors and easy to use NPI software is a cost effective and efficient step up product for the small to mid-level SMT manufacturer in our market.  Additionally the SJ printers provide unparalleled features in its price range. Despite its lower price, it has the demonstrated accuracy and repeatability to provide best in class printing, as well as innovative features like the On Board 3D SPI and self calibrating print head. Global manufacturers such as Nokia, LG and Flextronics have recently installed the printers in their factories as evidence of its unique capabilities and proven performance.”

National Sales Manager, Will Crist, spoke about the addition of Mr. Drake to the ApexFA staff: “We are really pleased to add someone of Bob Drake’s reputation and abilities. Bob is well known in the industry, and he enjoys an impeccable reputation in the market. I think this move reflects a growing trend in the US SMT market.  Customers are seeing that the new high performance technology doesn’t have to be cost prohibitive, and are appreciating the same level of performance and personalized service Apex FA offers. With successes based on our emphasis on delivering maximum value, our company continues to grow strategically, and Bob Drake is another sign of our long term commitment to the US market”.

About Apex Factory Automation:

Apex Factory Automation is part of a family of companies that have successfully serviced and supported customers in a variety of industries for more than 14 years.  Their team of advanced surface mount technology experts deliver carefully tailored and uniquely supported manufacturing solutions to their customers at the highest possible value.  Their highly scalable equipment offering includes the comprehensive range of Mirae pick and place machines, SJ Inno Tech Printers and TSM reflow ovens. The Apex team works alongside customers to select and customize a complete optimized SMT production line for every manufacturing requirement – from low to high volume. For more information about Apex Factory Automation, visit

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