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Juki Initiates Representative Agreement with DiversiTech Representatives in Southern California

Mike McBride and Ron Rau

MORRISVILLE, NC- Juki Automation Systems (JAS), Inc., a world-leading provider of automated assembly products and systems and part of Juki Corporation, announces that it has initiated an agreement with DiversiTech Representatives, Inc. as its manufacturers’ representative throughout Southern California, Baja California and Southern Nevada.


“We are excited to bring on the DiversiTech Sales Team to be the Juki representative in Southern California, Baja California and Southern Nevada,” commented Carlos Eijansantos, Juki’s Western Regional Sales Manager. “Their breadth of knowledge and experience in the electronics manufacturing industry will be invaluable to us as we continue to grow our Total Line Solutions product offering.”

Founded as McBride Electronic Marketing Company in 1980, the company started with three products lines specializing in electronic assembly bench tooling.  The company incorporated in January 1983 as McBride Marketing, Inc.  The name of the corporation was then changed to DiversiTech Representatives, Inc. in 1986 when Ron Rau became a partner in the company.  The direction of the company has remained focused on bringing process solutions to the Southern California territory’s electronic assembly marketplace through exclusive representation of the industry’s most recognized best-in-class brands of electronic assembly products.

DiversiTech is comprised of the following sales people; Mike McBride covers the San Diego territory and over sees sales efforts in the Baja and Orange County areas. Mr. Rau covers Los Angeles, Ventura, Santa Barbara and San Luis Obispo counties and Southern Nevada; and over sees sales efforts in Northern Orange County and the Inland Empire. Bill Vierra joined DiversiTech in 2007 as a sales representative covering Orange County and the Inland Empire.  Hilda Macias covers all of Baja border towns; Tijuana, Tecate and Mexicali as well as Ensenada.

DiversiTech’s unique approach to a balanced line package of both capital equipment and an offering of bench assembly tooling and consumable supplies supported by stocking distributors, has elevated the company’s position to that of the recognized leader in bringing surface mount and through-hole assembly solutions to the market.  For more information, visit


For more information about Juki Automation Systems, visit

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