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Archive >  September 2013 Issue >  Tech-Op-Ed > 

Just Do It
Jacob Fattal, Publisher
At one time, planning the September issue was a lot easier; there was just one major trade show for us, and it was in Rosemont. That show is gone, fragmented between McCormick Place and Schaumburg and in different months. So we find ourselves concentrating on other shows: Nepcon South China in late August; and in October, productronica in Munich and SMTAI in Orlando, and U.S. Tech will be going to all three shows, and provide bonus distribution.

We're still gathering material for our October issue, so if you have anything going on at productronica or SMTAI, please send us your press releases along with hi-res photos in separate attached JPG or TIF files. Even if your company is not at these shows, send us your new products, since we can't publish your press releases if you don't send them. All press releases should go to: ustech@gim.net.

Just a reminder: when your release appears in our print edition, it gets a lot of extra exposure at trade shows; it also goes onto our web site, and into our digital edition which is available not only on computers, but also on iPhones, iPads, and Android programmed phones. We even have free apps for viewing our digital edition.

U.S. Tech continues to provide the largest and most successful print format trade publication in the electronics manufacturing sector. Our success is your success, because we can't do it unless you send us your PR. Check out our new 2014 Media Kit which is now online on our website. It contains our Editorial Schedule as well as our trade shows for next year. Then look at our Writers Guidelines, also in the Media Kit. It tells you what features we are looking for every month. This is all free publicity, and if you're not taking advantage of it, shame on you. If your claim is that you have no time, there are plenty of PR and advertising people out there who will be happy to help you out. Just do it — today.  

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