GARDEN GROVE, CA ― Metcal, a product group of OK International, announces that it has begun a global rebranding. The OKi brand that comprises soldering and desoldering, hand-held convection, fume extraction and fluid dispensing tools and equipment, will be unified globally under the Metcal brand name. The rebranding process is expected to be completed by the end of September 2013.
“The rebranding makes the Metcal product line even more accessible to a wider audience by carrying forward the value proposition created by the OKi brand, now leveraging the globally recognized Metcal name,” commented Gary Stoffer, Global Director of Sales and Marketing. “The Metcal brand extension creates a full bench tool solution portfolio appealing to the full range of customers, from the cost conscious buyer to the most demanding applications.”
Metcal is a leading global provider of bench tool solutions, delivering the optimal balance of performance and reliability for electronics production assembly. The company provides expert product support and responsive customer service, with localization to meet regional market needs. Metcal product lines include: hand soldering/desoldering, convection rework systems, fume extraction systems and fluid dispensing solutions.
For more information, visit the Metcal Web site at www.metcal.com.