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VOLUME -27 NUMBER 9
Publication Date: 09/1/2012
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September 2012 Issue
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Beckhoff Opens Subsidiary in New Zealand
Grand opening (left to right): Kai Ristau, Head of International Sales and Business Development at Beckhoff Automation; Neil Pearce, Country Manager, Beckhoff New Zealand; Steven Sischy, Managing Director of Beckhoff Australia; Hans Beckhoff, Managing Director and Owner, Beckhoff Automation (Germany).
Verl, Germany — Beckhoff Automation has strengthened its commitment in the Asia-Pacific region with the opening of a new subsidiary in New Zealand. The new Beckhoff office is located in Albany, the new technology center of Auckland. Neil Pearce, an experienced automation expert, has taken on the job of managing the new branch office. In 2011, 56 percent of total sales generated by the Germany-based Beckhoff Automation were accounted for by exports. Automation technology from Beckhoff has been represented in New Zealand since 2000 by the distributor CSE W. Arthur Fisher Ltd. "With the opening of our own Beckhoff New Zealand branch office, we aim to intensify our business activities and improve sales support to our customers as well as technical support and service," says Neil Pearce, Country Manager of Beckhoff New Zealand. Auckland, the largest city in New Zealand in terms of population, is home to mechanical engineering companies from the most diverse branches of industry as well as to system integrators and OEM customers.
Contact: Beckhoff Automation Limited, Unit C2, 59 Apollo Drive, Albany, Auckland, 0632 New Zealand
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