Wednesday, April 25, 2018
Publication Date: 08/1/2012
Archive >  August 2012 Issue >  Electronic Mfg. Services > 

SIPLACE Road Show Great Success in New England
Siplace SX machines in "Road Show".
Suwanee, GA — From May 14 to 18, the SIPLACE SX 2012 North America Road Show team installed a SIPLACE SX placement machine at partner Asys' demo center in Marlborough, Massachusetts. The setup was to prove just how fast and easy the SX Platform is able to simplify complex manufacturing challenges.

During extensive private demonstrations, a great many customers and prospects were able to communicate their challenges directly to the SIPLACE team. They were able to get a closeup look at the highly flexible SIPLACE MultiStar head and the intelligent Random Feeder Setup.

"The Road Show was a great way for us to demo the SX Platform to customers and prospects in New England", said Greg Sturgill, Eastern USA Sales manager for SIPLACE. "In this part of the country we see a lot of prototyping and high mix production. The Road Show enabled us to show all the world-class NPI and change-over capabilities of the SIPLACE SX live to our audience. We were very pleased with the high turnout and the interest shown at the event."

The idea behind the SIPLACE Road Show was to offer customers and prospects a chance to have a closer look at the SIPLACE product portfolio without having to travel too far, or only getting a short glance at a trade show. This proved to be a great concept: all participants were excited about the additional time during the private presentations which could last up to four hours. It also meant they had the chance to directly talk to the SIPLACE team about challenges in their production.

Mark Ogden, SIPLACE Marketing Manager, was very pleased with the results of the presentations: "I could not be more pleased with the way the Road Show in New England turned out this year. Customers and prospects alike came to the show and explained their manufacturing challenges to us. We were able to offer solutions that simplify all of these challenges using the SIPLACE SX platform and SIPLACE software, and the Road Show was a great way to demonstrate it live to them."

For customers and prospects and for the SIPLACE team alike, challenges from the areas of product changeover and NPI took center stage during the Road Show. Software like SIPLACE Random Setup, SIPLACE Setup Center and SiCluster Professional combined with the highly flexible SIPLACE MultiStar head, proved that there are solutions to simplify every manufacturing challenge in the SIPLACE product portfolio. For SIPLACE partner Asys, the Road Show was a definite success as well: "We are very happy with the results of our collaboration with the SIPLACE team during the Road Show. It was a great opportunity for both companies to demonstrate their latest product offerings to a number of key customers from the New England area in a focused and effective atmosphere", said Markus Wilkens, President of Asys Group Americas. The SIPLACE Road Show will continue at various locations throughout North America and Canada in the course of the year.

At the beginning of 2011, the SIPLACE team (formerly Siemens Electronics Assembly Systems) became a business unit of ASM Pacific Technology and operates now as ASM Assembly Systems. With its SIPLACE machines and innovative manufacturing concepts, ASM Assembly Systems GmbH & Co.

Contact: ASM Assembly Systems, LLC, 3975 Lakefield Court, Suite 106, Suwanee, GA 30024 770-797-3000 Fax: 770-797-3091 E-mail: Web:

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